Jun 6, 2024
Discover IQOS ILUMA - the newest IQOS devices series
For a smoke-free tobacco experience, in a range of devices featuring next-level technology, simplicity and choice, it's time to switch to IQOS ILUMA.
The new IQOS range delivers real tobacco taste with 95% less harmful chemicals compared to cigarettes*.
Each IQOS ILUMA device is packed with next level technology to offer a seamless, effortless tobacco experience. Discover tobacco moments without blade breakages, tobacco residue or cleaning with the revolutionary new ILUMA induction heating system for exclusive use with TEREA sticks.
IQOS ILUMA tobacco heating technology means no smoke and a clean and consistent tobacco experience for you.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com.
Paired with the all-new TEREA tobacco stick designed specifically for IQOS ILUMA, these bladeless devices use an innovative stainless-steel element inside the sealed TEREA to heat the tobacco from within, without burning it.
This gives you an altogether smooth taste experience, with no ash and no cleaning necessary. You can experience every tobacco moment with no smoke and, as most adult consumers agree, less smell than cigarettes* or previous IQOS generations**.
And - because there's no blade, unlike in previous IQOS tobacco heating devices - there are no blade breakages to worry about.
*93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
** 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
A sealed stick means no tobacco residue and nothing to clean. Just remove and dispose the sticks when you're done. It's that simple.
TEREA collection in KSA comes in 13 flavours for you to choose from.
*72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
IQOS ILUMA is designed to be used only with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.
IQOS ILUMA - next level forward
Switching to a smokeless alternative to cigarettes has never been easier with the revolutionary new IQOS ILUMA tobacco heating device.The new IQOS range delivers real tobacco taste with 95% less harmful chemicals compared to cigarettes*.
Each IQOS ILUMA device is packed with next level technology to offer a seamless, effortless tobacco experience. Discover tobacco moments without blade breakages, tobacco residue or cleaning with the revolutionary new ILUMA induction heating system for exclusive use with TEREA sticks.
IQOS ILUMA tobacco heating technology means no smoke and a clean and consistent tobacco experience for you.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com.
The SMARTCORE INDUCTION SYSTEM™ - next level tobacco technology
Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEM™Paired with the all-new TEREA tobacco stick designed specifically for IQOS ILUMA, these bladeless devices use an innovative stainless-steel element inside the sealed TEREA to heat the tobacco from within, without burning it.
This gives you an altogether smooth taste experience, with no ash and no cleaning necessary. You can experience every tobacco moment with no smoke and, as most adult consumers agree, less smell than cigarettes* or previous IQOS generations**.
And - because there's no blade, unlike in previous IQOS tobacco heating devices - there are no blade breakages to worry about.
*93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
** 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
TEREA SMARTCORE STICKS - next level tobacco experience
The new TEREA tobacco sticks offer an expertly blended tobacco experience made only for IQOS ILUMA, with a fully sealed design for less hassle and Over 70% of consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS.*A sealed stick means no tobacco residue and nothing to clean. Just remove and dispose the sticks when you're done. It's that simple.
TEREA collection in KSA comes in 13 flavours for you to choose from.
*72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
IQOS ILUMA is designed to be used only with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.
