What is IQOS?

IQOS offers adult smokers something different to cigarettes. Distinctive by design, IQOS does not burn tobacco and is a better alternative than continued smoking.

Important information: IQOS is not risk-free.


Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.

Important information: IQOS is not risk-free.

Better Alternative.

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals compared to cigarettes.** No smoke, no ash, no lingering smell.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com

Try before you buy

Try IQOS for 14 days and experience first-hand what makes it different from continued smoking, all from the comfort of your home and with no commitment to buy. 

*Terms and conditions apply.

Make it yours.

Customize IQOS to suit your style. Dress it up in a variety of design combos. Whatever you choose, bring colors to your IQOS experience.

Designing a smoke-free future.

From burning to heating. From cigarette smoke to tobacco vapor. Philip Morris International made it its mission to give adult smokers who would otherwise continue to smoke or use other nicotine containing products, access to better alternatives to cigarettes.