What is IQOS?

IQOS offers adult smokers something different to cigarettes. Distinctive by design, IQOS does not burn tobacco and is a better alternative than continued smoking.

Discover IQOS
Important information: IQOS is not risk-free.
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TOGETHER.
FORWARD.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.

Discover more
Important information: IQOS is not risk-free.

Better Alternative.

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals compared to cigarettes.** No smoke, no ash, no lingering smell.

See why IQOS is a better choice
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com

We IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

Real Tobacco

No Combustion

Better Choice

*Source: Status as of March 2021 Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.

Try before you buy

Try IQOS for 14 days and experience first-hand what makes it different from continued smoking, all from the comfort of your home and with no commitment to buy. 

Try now
*Terms and conditions apply.

Make it yours.

Customize IQOS to suit your style. Dress it up in a variety of design combos. Whatever you choose, bring colors to your IQOS experience.

Personalize your IQOS

Find your preferred taste.

HEETS Amber HEETS Amber HEETS Amber

HEETS Amber Selection

Balanced and Roasted.

HEETS Sienna HEETS Sienna HEETS Sienna

HEETS Sienna Selection

Intense and Earthy.

HEETS Bronze HEETS Bronze HEETS Bronze

HEETS Bronze Selection

Rich and Warm.

HEETS Silver HEETS Silver HEETS Silver

HEETS Silver Selection

Refined and Toasted.

HEETS Turquoise HEETS Turquoise HEETS Turquoise

HEETS Turquoise Selection Menthol

Refreshing and Crisp.

HEETS Yellow HEETS Yellow HEETS Yellow

HEETS Yellow Selection

Mild and Mellow.

HEETS Teak Selection HEETS Teak Selection HEETS Teak Selection

HEETS Teak Selection

Rounded and Velvety.

Explore the taste range

Designing a smoke-free future.

From burning to heating. From cigarette smoke to tobacco vapor. Philip Morris International made it its mission to give adult smokers who would otherwise continue to smoke or use other nicotine containing products, access to better alternatives to cigarettes.

Learn more