The IQOS ILUMA i family is growing, giving you more choices and personalization options.

Here at IQOS, we are excited to announce the launch of our newest tobacco heating devices: IQOS ILUMA i PRIME and IQOS ILUMA i. With 4 new smart features - Touch Screen, FlexPuff, FlexBattery, and Pause Mode - our most advanced devices yet.

IQOS ILUMA devices are smoke-free alternatives to cigarettes with expertly designed and precisely engineered technology. With the help of the bladeless SMARTCORE INDUCTION SYSTEM™, both IQOS ILUMA PRIME and IQOS ILUMA i PRIME bring smoke-free tobacco satisfaction in a clean and effortless way.

Packed with new adaptable smart features, the new IQOS ILUMA i PRIME redefines tobacco pleasure. As there are so many exciting new features, we’re here to help you understand each new feature so you can get the most out of the device.