What is IQOS?

IQOS is an electronic device that directly heats specially designed tobacco sticks called TEREA.

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IQOS heats tobacco instead of burning it, making it a better choice compared to continued smoking. 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

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“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com.

“Before IQOS, everything about me smelled like cigarettes - my clothes, my breath, my hands. But now, all of that’s improved.”

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IQOS has less lingering smell than cigarettes on your hands, hair and clothes.

Real adult consumer who was rewarded for their participation in the campaign.

The taste of heated tobacco is different from that of a cigarette - but with 95% less harmful chemicals*, it's a change worth making.

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk.
IQOS is not risk-free. 

“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com.

“Tar” is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it.

 It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals*

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk-free. IQOS provides nicotine which is addictive.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.

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