Why switch?

Our smoke-free products are a better alternative to cigarettes as they heat real tobacco instead of burning it, delivering a real tobacco taste experience.

IQOS emits 95% less harmful chemicals compared to cigarettes1.

From a wide range of unique flavours with TEREA for IQOS ILUMA i to a true tobacco taste with BLENDS for BONDS by IQOS, discover the heated tobacco experience that suits you.

Heated tobacco leaves less of a lingering smell on your hands, hair and clothes than cigarettes2.

Designed to fit seamlessly into your lifestyle and routine, our devices are convenient and easy to use.

IMPORTANT INFORMATION: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA i is not risk-free.

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How does the free demo work?

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  • Meet with our expert at a location near you.
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195% less represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on  IQOS.com. 

2For IQOS, 90% agreement amongst 674 adult consumers in Japan and Italy, 2020–2021.  For BONDS by IQOS, 75% agreement amongst 389 adult consumers in Japan, 2024. 

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