What is heated tobacco?
IQOS heat-not-burn products heat tobacco instead of burning it for tobacco taste with no fire, no ash and less smell than cigarettes. Read on to find out more about tobacco heating devices.
The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering this our innovative alternative to traditional cigarettes for adults who would otherwise continue to smoke or use other nicotine products.
A cigarette has to be lit in order to be smoked. It burns at 600°C at the tip of the cigarette but can reach above 800°C during a puff. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke that is inhaled by a smoker.
On the contrary, PMI’s heat-not-burn device IQOS heats up processed tobacco at temperatures of up to 350°C, releasing tobacco flavour with no fire, no ash, and no smoke. By heating instead of burning the tobacco, the IQOS tobacco heating device doesn’t create smoke and emits on average 95% less lower levels of harmful chemicals compared to cigarettes*. It is important to say that it does not necessarily equal a 95% reduction in risk and IQOS is not risk-free.
Another feature of IQOS is that since it produces less smell than cigarettes, it is less likely to bother people around you. By heating tobacco instead of burning it, IQOS does not produce second-hand smoke.
What is IQOS heat-not-burn devices tobacco heating products?
Heat-not-burn products do exactly what their name suggests: they heat tobacco instead of burning it.
There are many heat-not-burn products out there, but IQOS is the brand with the number one heat-not-burn product in the world**. Equipped with the innovative HeatControl™ Technology, IQOS heats tobacco up to 350°C without burning it. This delivers a high-quality tobacco experience, without any fire or ash and with less lingering smell on your hands, hair and clothes than cigarettes.
IQOS heat-not-burn devices
Currently, there are two IQOS devices available in two different versions. The first version has two main components – a holder and a charger. The second type of device is an integrated, all-in-one device that combines the holder and the charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products.
Within the first category is IQOS ORIGINALS DUO. The IQOS 3 DUO holder provides two consecutive tobacco experiences without the need to recharge the holder and 20 tobacco experiences overall before the need to recharge the pocket charger; it comes in 4 new colors and hundreds of customization options thanks to the wide range of IQOS accessories.
The second IQOS device, IQOS ORIGINALS ONE, is an integrated product that combines the holder and charger. The all-in-one, compact, pocket size device offers 3 consecutive HEETS experiences. In total it offers 20 uses on a single charge. It’s lightweight and portable with a wide range of customization options which help IQOS legal age users make it uniquely theirs.
How do IQOS heat-not-burn product work?
All IQOS heat-not-burn devices work in the same way: first, insert the HEETS stick into the holder. Next, push a button to turn on the heater and then draw on the heated tobacco stick. Once the HEETS stick is finished, simply remove it from the holder and dispose of it.
PMI's commitment to high quality
Providing IQOS legal age users with a high-quality tobacco experience is the key focus and the way tobacco is prepared is what makes the difference. The tobacco inside every HEETS is specially prepared using a unique patented processing method called ‘cast leaf process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, when combined with all the other parts, creates a HEETS stick.
HEETS tobacco sticks for use with IQOS devices provide taste experience close to a cigarette and come in different tobacco tastes ranging from rich to refined, including tobacco with menthol and new aromatic blends. Among the HEETS selection available, each IQOS legal age user will discover the HEETS taste that matches their preference.
