Heated Tobacco/ HEETS Varieties & Comparisons

Heated tobacco products/ HEETS come in different varieties. Read on to find out what these are and how they compare to one another.

Heated tobacco/ HEETS varieties and heated tobacco/ HEETS comparisons

Heated tobacco products/ HEETS are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release heated tobacco tastes. The heat-not-burn product IQOS delivers a high-quality tobacco experience for IQOS legal age users with no fire, no ash and with less smell than cigarettes. However, IQOS is not risk-free.

Heated tobacco products/ HEETS come in different varieties. Read on to find out what these are and how they compare to one another.

What are the different types of heated tobacco/ HEETS tastes?

IQOS is the brand with the number one heat-not-burn product in the world*. At the heart of the most advanced smoke-free product are sophisticated electronics that heat specially designed heated tobacco sticks called HEETS. Thanks to its patented HeatControl™ Technology, IQOS heats the tobacco just enough to release a nicotine-containing vapor but without burning the tobacco.

Carefully crafted for IQOS legal age users’ experience, each HEETS stick requires meticulous care, attention and expertise.

The journey to offering IQOS legal age users this experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, the PMI's master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). Finally, the tobacco blenders create the blends of HEETS for IQOS legal age users.

HEETS offer a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. Thus, IQOS users can try out and compare heated tobacco flavours in order to find their perfect match. HEETS are not risk-free and are addictive.

IQOS legal age users love to explore new tastes. That’s why with HEETS, there is always another heated tobacco flavour, another taste experience to discover and many unexplored dimensions of taste.

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE AND IS ADDICTIVE.

*What is the difference between tobacco heating devices and e-cigarettes?

Although both heat-not-burn devices and e-cigarettes are smoke-free alternatives to smoking, there are important differences when it comes to comparing tobacco heating products with e-cigarettes.

E-cigarettes don’t contain tobacco. Instead, they heat an e-liquid containing nicotine and flavours to produce an aerosol, what people usually call a vapor – hence the term “vaping”.

What’s more, in heated tobacco products, nicotine is naturally present in the tobacco used in the product. In comparison, in e-cigarettes, nicotine derived from tobacco is added to the e-liquid used in the product.

What is the difference between tobacco heating devices and vaping?

Vaping is the act of inhaling and exhaling the aerosol, often referred to as vapor, which is produced by an e-cigarette or similar device. The term is used because these devices do not produce tobacco smoke, but rather an aerosol.

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