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Next level
forward.

IQOS ILUMA PRIME is our most refined and advanced device ever. Offering a unique tobacco experience from the inside out.

*Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device.

Next level
forward.

Bladeless.
Clean.
Effortless.

With SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residue, no cleaning. Ever.

Bladeless.
Clean.
Effortless.

With SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residue, no cleaning. Ever.

Bladeless.
Clean.
Effortless.

With SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residue, no cleaning. Ever.

Next level
experience.

Explore a wide range of new and familiar taste.

*Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device.

Next level
experience.

Explore a wide range of new and familiar taste.

*Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device.

Next level
experience.

Explore a wide range of new and familiar taste.

*Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device.

1. TEREA Stick

TEREA sticks are made only for IQOS ILUMA and contain the highest quality tobacco. There's a metal element inside them, which heats the tobacco through induction.

2. IQOS ILUMA Holder

The IQOS ILUMA Holder is part of the SMARTCORE INDUCTION SYSTEM^TM which is bladeless. Because the tobacco isn't pierced, the device stays clean.

3. IQOS ILUMA PRIME Pocket Charger.

The elegant IQOS ILUMA PRIME Pocket Charger is made from anodised aluminium with a textured wrap. It will power the Holder 20 times, subject to battery degradation and use over time.