Real tobacco experience.

Winter woodland scene, low sun through the trees

HEETS made for IQOS

IQOS heats tobacco instead of burning it,
making IQOS and HEETS deliver the real taste of tobacco without the smoke.

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What are HEETS?

HEETS offers a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to cater to every taste palate.

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A new
tobacco taste experience.

With HEETS the tobacco is not burnt, but heated. HEETS release a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS have no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*

*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.* Source: Online survey conducted by third-party research agencies in 2015, 2016 and 2017 among 3.344 IQOS users in Japan, Switzerland, Italy, Romania and Russia.

Tobacco taste.

To create the HEETS sticks and bring you a high quality tobacco taste experience, Philip Morris International uses the latest in design, materials and technology innovations. HEETS feature a clever construction that consists of 5 parts, each with a very special function.

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Cross section illustration of a HEETS stick interior
Inside a tobacco manufacturing facility

How HEETS
are made.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick

Brilliant gold IQOS holder and charger on a leather bound note book

How long does a HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.​

As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase the tobacco taste experience from your HEETS.

Tobacco journey.

HEETS made for IQOS

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Huge tobacco leaves freshly cut and carried by farm worker

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

Tobacco field at sunset

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.  The master blenders of Philip Morris International sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

IQOS holder with HEETS stick next to a charger on red notebook

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the tastes that you prefer.

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Try before you buy

Try IQOS for 14 days and experience first-hand what makes it different from continued smoking, all from the comfort of your home and with no commitment to buy.

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*Terms and conditions apply.

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